Marketing Your Complementary Therapy Business 101 Tried and Tested Ways to Attract and Retain Clients

Summary: This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. This book will help you to: - * PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO L.

Record details

ISBN: 9781848035683 (electronic bk.)
ISBN: 1848035683 (electronic bk.)
Physical Description: electronic resource
remote
1 online resource (275 p.)
Edition: 4th ed.
Publisher: New York : How To Books, 2011.

Content descriptions

General Note:

Description based upon print version of record.

Formatted Contents Note:

Cover; Title Page; Table of Contents; Acknowledgements; Preface; Acknowledging the Message v Medium; Choosing Practice Places; Managing Your Practice; Creating Promotional Materials; Educating The Masses; Joining Directories; Advertising Plus!; Connecting With Organisations; Creating Health Contacts Plus!; Utilising Networks; Using Retail Outlets; Using the Internet and Social Media; Offering Extra Enticers; Adding Miscellaneous Ideas; A Winning Strategy; Index; Copyright;